How do you get your children to understand when it's time to get up? SIMPLE stay in bed until you see the sun! Anyone who has been woken up at 5am with their kids thinking it's morning will know where we're coming from with the Gro-clock! For children who are too young to read an ordinary clock, the Gro-clock uses the sun and moon to explain the difference between night and day. The changing images encourage children to stay in bed longer as they learn to "Stay in bed until you see the sun". The Gro-Clock has a new feature allowing parents to choose whether or not to display the digital clock during the usual 'stars to sun' countdown. So for older children, they can now start to learn digital time, as well as look for the arrival of the sun! The Gro-Clock includes a sleepy farm story book, beautifully illustrated by leading children's artist Mike Terry. 'Sleepy Farm' tells the tale of a very tired pig. The book helps reinforce the message of the importance of a good night's sleep.